When one goes into business, online or offline, one wants to make as much profit as possible. As a result, those who go into business will often think that profit means everything, and however one can get it in a legal manner, is okay to do.
However, these people will often overlook a very important aspect of making money online, and that is establishing a very loyal customer base who will buy from you repeatedly.
After all, it’s important to realize that convincing past customers to shop with you again is easier than trying to gain a brand-new customer who has never shopped with you before. The reason why is because that new customer has no reason to trust you or know what you and your business are all about. Past customers, on the other hand, have had prior experience purchasing from you, and provided they had a good experience in ordering and using your product, the chances are likely that they’ll order again.
Therefore, providing good customer service to those past customers you have sold to before is vital to your business’ long-term profitability and should be one of the primary areas you should focus on excelling in.
This is the real key to succeeding online – focusing on providing great customer service to your customers so that they are willing to come back and buy from you again. This is key to making the recurring and high-level profits you hear big-name Internet marketers making.
For more information on how customer service can affect your profits, read “Customer Service Profits.”