Does your business enterprise need a boost? You can try what all the other marketers have been using to improve their business.

What are special reports?

Special reports are highly targeted ebooks. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. It’s an internet marketing tool that isn’t too difficult to put together. Special reports are often short tutorials. Usually, they provide step-by-step guides on how something works.

Special Reports that Go Viral

Distribution of your special report is simple. You can use it to bribe the potential lead into signing up for your email list.

One way to use it is to create a five part course with the special report as the first part. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Companies send reports for free all the time in exchange for a newsletter sign up.

Earning Money

You can use your special reports as a tool for making money rather than newsletter bait. You can sell special reports by creating a sales page. Usually, the price for short reports is just 10 dollars or lower, but if the information is really valuable, you can increase the price. Sell single reports or create various courses to interest your customers.

Insider Information

If your report contains information that only very few marketers know about, so much the better. People wouldn’t mind shelling out a small amount of money to get insider information on a topic that has been bugging them. You can use this information as a subject of your special reports.

Tools for Touching Base With Affiliates

As your business grows, creating an affiliate program becomes a necessity. You can invite customers and marketers to become a part of your own sales force. Special reports can be used as a reward for performance as an affiliate.

As you can see, there are a number of ways to use special reports. As you build your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

You can create nice reports using reviews too. Check out the following reviews and create some special reports:
Review of Mobile Monopoly
Review of Link Assistant