There are many paid and free advertising methods to help increase the amount of targeted traffic to your website. One effective free advertising method is using viral marketing.

Viral marketing requires creating a digital product like an ebook, report, or software that you can give away. In hopes that each taker will pass it around the Internet. An added incentive to pass your product around would be to allow these people to rebrand your product with their own affiliate links. This will accomplish two things:

1. Encourage the distribution of your product and
2. Give you a start on building your own affiliate base.

Those who have taken your new product will likely pass it on to others who are interested in the topic of your product. Those people will be targeted visitors who will likely visit your website. The proper follow-up will likely gain more sales for your product offers. Additionally people will be more willing to consider your product offers is because you provided such a high quality product for free; they’ll feel that if your free product was that good, your paid product must be even better. Best of all, the viral marketing method is free and effective, making it a worthwhile technique for those with large and small advertising budgets.

Forum marketing can be another free form of advertising your product offers. However,you must find the forums that concentrate on your niche. You may know some of the forums that focus on your target market, but chances are, there’s even more you can find via the search engines.

You should input the word “forum” plus keywords that relate to your niche into your favorite search engine and see what forums come up. Three things that are very important when using forums for your marketing.

1.Read the Terms of Service or rules to ensure you conduct yourself properly when posting there.
2.Register with each forum.
3.Introduce yourself at each forum, then post useful information (do not try to advertise anything until you have posted for at least a week, two weeks is better).

You should do this for each new forum you find. By taking the time and effort to become a well-respected member of the community, you’ll increase the market you can reach and the number of targeted visitors to your website.

Another of the popular and effective free advertising methods today is: social networking. Social Networking Sites like MySpace and FaceBook can lead to Joint Venture and Affiliate Marketing opportunities. Social networking sites allow you to create a profile page. You should take full advantage of this opportunity to tell everyone who you are, what business you are in, and why you are on the site, don’t forget to include your website URL.

It is often said that establishing more personal connections will make people more willing to do business with you because they will have built a trust in you. This type of site can also lead to joint venture and affiliate marketing opportunities.

Getting targeted traffic to your website is the name of the game, without targeted traffic, your business will likely not survive. One paid advertising method that can work well is paid ezine advertising. Paid ezine advertising works well when you choose the right ezine to publish your ad.

Paid ezine advertising involves a specific fee for space in a publication to place your ad. Provided the ezine focuses on the same or similar niche that your product offer relates to, the chances are pretty high that you will gain new subscribers and customers.

For maximum benefit you must target those ezines that have a large subscriber base, preferably, a high number of responsive subscribers. Which one is better?

1. Ezine #1 has 100,000 subscribers, 1% response rate
2. Ezine #2 has 5,000 subscribers, 80% response rate

Ding, Ding! You are right! Ezine #2 is the better deal for your money. Therefore, not only do you need to consider the number of subscribers an ezine has, but also how responsive they are to the newsletter itself .

One effective and increasingly popular method to getting more targeted traffic to your website is video marketing. This technique will help you develop a great relationship with those who watch your videos, they will see you as an actual human being, not some faceless entity on the Internet. This is why YouTube has become increasingly popular over the last few years.

Many savvy marketers are taking advantage of providing videos that relate to their niche, whether it is an answer to a common problem or providing a message about a new product you’ve created that will appeal to your target market.

It’s not hard to create the videos; Windows Movie Maker, which comes on Windows XP and Vista systems pre-installed, can make the videos you’ll need to utilize this marketing method. In addition, there are software programs that can imbed your URL into the video then transfer the viewer to that URL when the video has finished playing.

I hope this information has been useful, you would do well to take one technique and master it! Get thing rolling as automatic as possible, then try another technique and so on. You will discover more and different ways to drive traffic as you move your business forward, try those that look promising to you, JUST DO NOT LOSE FOCUS.

Here is to your Success…

For more information about Budget Marketing Talk to the folks at Xtream Global Marketing.