Marketing and advertising your products or services are necessary tasks if you want to stay in business. They are crucial if you are serious about growing your business too.  Marketing is simply getting out the word that your business exists to solve your potential customer’s needs. Advertising, on the other hand, is reminding people of this fact.

Both involve educating people about the reasons why they should turn to you when they have a specific need or problem. When you think of advertising or creating a marketing plan, you probably wonder how you will find the money in your budget to begin or increase your promotional efforts.

Why not start thinking of making money FROM your marketing efforts, instead of spending money ON them?

By changing your focus, you can re-adjust how you allocate the time and money in your budget. After all, if you know your marketing is bringing in income, then minor costs involved won’t be a barrier. They will just be a part of the process. This transformation of mindset can change your entire business – for the good!

Marketing your business doesn’t need to be an expensive endeavor. Much of it can be done very inexpensively, if not completely free. If you learn some of the finer techniques of marketing, you will see how to incorporate it throughout your business day.

Here are three no-cost ways to market your business effortlessly.

Signature Lines in Your Email
Add your website address to your email signature. Your email settings can be set to automatically insert your signature at the end of every email. Make sure you include the URL to your website in your signature.

Note: many email programs will require you to hyperlink the URL manually. If yours requires this step, get in the habit of doing this before you hit send on every email. When your contact can connect directly to your site with the click of a mouse, they are much more likely to visit often.

Give Them More Than They Ask For
Over-deliver on your marketing promises. One of the most important things you can do for your business marketing is to over-deliver rather than over promise. No one likes to have a bunch of guarantees and big promises made to them, only to find out it was all talk and no follow through.

Rather then over inflating your promises with hyped-up hard selling jargon, state your guarantee simply and then over deliver on all of your promises. If you tell your prospects they can reach you anytime day or night, you need to be available to them 24/7. Instead of promising the impossible, why not assure them their email or phone call will be returned within 24 hours. Then strive to respond within less than 12 hours?

Provide bonus information, free samples and excellent customer service as part of your policy to over-deliver rather than over-promise.

Make Use of the Ever Powerful Affiliate
Use affiliates to sell your products and services. If you sell a product, whether it is a physical product or a digital product, why not have other people market it for you?

By establishing an affiliate program for your product, you establish a sales force for no extra out of pocket expense. They only get paid when they refer a sale and you get paid. This works exceptionally well with digital products because once the product is created, there are no additional costs, regardless of how many copies are sold.

Affiliates market and sell your product for a percentage of the sale. Be generous with your affiliates. If you give them 50% of the profit, they will stick with your program and work for those sales, while you pocket the other 50% as passive income. Your affiliates put their time and money into marketing your product (and your business) for you.

These three marketing tips will help you move from spending all your money on your business marketing and will help you make money from your marketing instead.