Marketing industry observers have noticed a further marked increase in attempted click fraud rate in recent months. A recent study produced by Click Forensics shows that the overall industry average click fraud rate was 18.6 percent, up from the 17.4 percent reported for the first quarter of 2010 and the 12.7 percent rate reported for Continue reading →

Most dedicated search engine optimisation experts spend most of their time writing documents designed to promote their clients’ websites. When a website is well-established and has managed to attain a good search engine positioning this can be a reasonably easy exercise. It is the effort required in the early days of search optimization for a Continue reading →

New statistics produced recently show that 800 million search requests are made on Twitter every day. Is this something to be concerned|worried about for an organisation that concentrates is search based media on conventional search facilities? After all, searches performed on Twitter are beyond the scope of search engine optimisation plans. However it is the Continue reading →

Those already involved in any kind of internet based commercial venture, will have a pretty clear idea of search engine optimisation, even if they have yet to use any such Online Marketing methods in their own businesses. For those just entering the sector for the first time, the importance of SEO and its huge effect Continue reading →

With the main build of their website in place, many firms turn their sights to other elements affecting the marketing plan of their company. Search engine optimisation should at least be thought about, by any company wishing to really maximise the power of its website. But how much will these Online Marketing services cost a Continue reading →

Before you embark on a paid Online Marketing campaign it is advisable that you fine tune your webpages for Website Optimization. This essay will outline to you how the main search engines are able torank a webpage and what you might be able to try in order to increase your Search Engine Placement. There are Continue reading →

Right from the dawn of SEO, many Online Marketing firms have claimed guaranteed results on the service they offer, a trend which has continued right through to the present day. A Google search for Search Engine Optimization Company, throws up plenty of results, many stating guaranteed high Search Engine Placement. Is this true? Can SEO Continue reading →

There is a lot of content out on the web that is of variable quality, but this can originate from any number of sources. The search platforms are continually developing to do what they can to filter out poor content but some will always be found. Poor content may not deliberately be spam, it could Continue reading →

It can take time for your business’s website to build the sort of reputation with the search platforms that encourage them to give your website a good organic search engine positioning. A specialist search engine optimisation consultancy can use many skills to assist in developing that reputation through the building of backlinks. This can be Continue reading →

On the Surface of it, when you get the reply from the Online Marketing company that the cost of optimizing your internet site will cost an initial investment of between £1000 and £2500 it seems shockingly expensive. So why is it that the cost of this process is so high. I propose the first thing Continue reading →