So you have decided to host a Webinar. Great! How much should you charge for attendance, or should you even charge at all? What about paying for speakers or that hosting service that will help you put on your webinar? All of these factors come into play, along with many others, when trying to decide the price tag of attendance at your webinar.

As you walk the tight rope of other people’s checkbooks, there are a lot of things to think about. The vision of the dream you want to spread, the depth of people’s pockets and your overall intention with the product your seminar is promoting are all great thinking points. Webinars are a great way to get news out about your product, but the price range can be the ultimate deciding factor.

With the slow economy of today, people are becoming more aware of the value and elasticity of the dollar. Here are a few things to keep in mind when determining the cost of your webinar.

Vision – What do you envision as the goal of your webinar? Is it to grab the attention of people and funnel them towards a sale, or perhaps it is the point when you want to actually make the pitch? Depending on a few factors, your pricing might vary. If you are having people come in to speak or give other presentations you will want to make sure their fees, if they charge them, are covered by the price. On the other hand, if you are selling something after the webinar, it might be a safe bet to go with the free admission so people have money to pay afterwards.

Pocket Book – Be aware of other people’s money and the general income level of the people you are marketing your product to. This stage is completely at your discretion but be aware of what people would pay for something of this nature within their income brackets.

Intention – Is your webinar just a tool for marketing your product, or do you plan on distributing or selling during the webinar? This can make a huge impact on your decision to charge admission. If you are using it as a motivator for your product, then it is probably a good idea to let the word out free of charge. If people know they are going to possibly spend money, then it is up to you.

Doing research on your niche and how well webinars have worked in that niche is a great place to start if you are unsure whether to charge or not. By keeping the cost low or non-existent, you invite the highest turnout possible. If you are marketing directly to a group of people, your charge should reflect that or should be able to cover any costs occurred during the development of the webinar. If you are still unsure, go with your gut instinct. Chances are – you are probably right on target, whether it’s free, $1, or more.

Check out this ebook it will help you take the guess work out of what you need to do to host a successful teleseminar or webinar. Isn’t it time for you to start leveraging your business today? Teleseminars and Webinars Unleashed